Complex Con 

Yes. I checked the ComplexCon site. What they’re doing is much more than just a convention. It’s basically a large culture + entertainment + shopping + community event built around several things happening at once.

The types of events ComplexCon puts together

• Fashion & streetwear — brands have booths, sell merchandise, launch collaborations and do exclusive releases.
• Music — live performances and DJs are part of the experience.
• Art — installations, artists, creative displays and interactive exhibits.
• Panels & conversations — celebrities, creators, designers and industry people talk onstage.
• Food experiences — food vendors and special food activations.
• Brand activations — companies create interactive rooms, games, photo opportunities and experiences.
• Shopping marketplace — lots of brands and creators selling products.
• Celebrity/creator appearances — people come specifically to meet or see personalities.
• Immersive experiences — rather than just walking around booths, some areas are designed as experiences people can photograph and participate in.

ComplexCon itself describes the concept as bringing together style, sneakers, pop culture, music, art, food and innovation, with exclusive releases, immersive experiences, panels and performances.

GBC CLUB EXPERIENCE

with:

1. Main Event
A themed party or social event.

2. Creator Area
Local models, influencers and content creators.

3. Vendor Area
Small businesses, clothing brands, beauty, accessories, etc.

4. Photo Area
A professionally designed backdrop where people take pictures.

5. Games / Activities
Interactive things people can participate in instead of just standing around.

6. DJ / Music
A DJ or live performer.

7. Featured Community
Highlight members, creators or local personalities from your website.

8. After-party / VIP experience
A separate paid experience for people who want something more exclusive.

That gives you a reason for people to come back to GBC Club every month, rather than your website simply being a place where you post parties.

And LA already has examples of this broader festival + marketplace + community format, such as Family Style Fest and Unique LA.