Foodie Land
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FoodieLand is probably one of the clearest examples for the direction you’re thinking about with GBC Club.
For its 2026 Los Angeles/Pasadena edition, FoodieLand brought 250+ vendors together at the Rose Bowl, combining food with artisan shops, games, live music and a large community atmosphere.
What makes FoodieLand interesting
The food is the main attraction, but it isn’t the only thing happening:
- 🍔 Food vendors — hundreds of different vendors
- 🛍️ Artisan/merchandise vendors
- 🎮 Games and activities
- 🎵 Live music
- 📸 Festival atmosphere and photo opportunities
- 🎆 Special programming — the Pasadena 2026 event included a drone show
- 👥 Community — local businesses and independent vendors are a major part of the experience
And this is important: FoodieLand isn’t just one event. Its producer operates 21+ large-scale events across multiple cities, so the event format itself has become a repeatable business model.